Making any new hire or investment in your business is a serious step towards your success. And no matter how deeply you believe that statement, getting your ducks in a row before you make a big move is crucial.
Not only am I going to answer that question for you today, but I’m going to share with you ways an OBM can help you grow for the most long-term impact and sustainability possible. Regardless of your industry, I’ve covered you with clear, tangible examples of what an OBM can do for you.
Online coaches are often solopreneur businesses, at least at the start. When they begin to grow and expand their reach — their team and backend need to grow right along with it. Because, at some point, hopping on the phone to coach in your PJs just isn’t enough to scale a robust and successful business. To be clear, you can keep the PJs, but you’ll want to upgrade some of your backend systems.
Shifting from serving clients 1:1 to serving them in a group can mean new tech, new rhythms, and new needs for you and your team. An OBM can coordinate every step of this journey for you and ensure your clients don’t miss a beat.
Speaking of tech, do you know how long it can take to set up a member portal for your group coaching program? Depending on your tech-savvy, this can eat up anywhere from 10 to 60 hours of your time. An OBM will save you time and give you the peace of mind that everything is set up for an optimal client experience.
In case you haven’t caught on to this yourself, systems and processes are kind of the bread and butter of an OBM’s work. They can take what worked for you when serving a handful of 1:1 clients and turn those systems into a streamlined and sustainable backend that can grow with you.
Having a right-hand (wo)man during your next product or service launch could be the difference between working regular hours, getting great sleep, and still selling out and crashing and burning after pulling all-nighters to get your product or service up for sale.
Not every business owner wants to spend time managing people — many of them want to focus on doing the more impactful work they’re uniquely suited to do. Yet, as your team grows, your management needs inevitably will too. An OBM can help!
Next, let’s take a look at how an OBM supports a service provider’s business. Since coaches are service providers, some items on the list below will also apply to coaches.
Automation can be your ally or enemy — an OBM will ensure it’s the former. Having an expert handle automation means they’ll keep your business from becoming a robot your audience and clients ignore.
Zips? Zaps? Zowies? If Zapier, API, and integrations sound like a foreign language to you, an OBM can help link up your tech and determine if there are more efficient systems and software for your business. You can thank them for the Friday night you can spend watching a new Rom-Com instead of scouring YouTube for tech tutorials and software comparisons.
OBMs are incredibly skilled at integrating people into your team and your services. They know the right questions to ask, the right systems to implement, and how to add those personal touches that go the extra mile. The same goes for offboarding — an often overlooked process that can increase retention, profitability, and sustainability!
One of the most time and energy-consuming parts of being organized is getting organized in the first place. And too many entrepreneurs waste time in their CRM or project management tool instead of getting a pro to set it up, so it saves them time. You guessed it — that’s another job for an OBM.
SOPs cut down on communication and training time while increasing productivity. When you need your brain to be put on paper so someone else can do part of your job, an OBM is there for you.
Think of your OBM as a music conductor in your business. They’re there to ensure your team performs their best and knows their part to play in your business — at just the right time.
Another type of business that I work with extensively is course creators. These businesses are unique in that they aren’t delivering a recurring service; they’re selling a digital product — which can make for a sticky back end. That is, of course, unless you have an OBM!
Course creators have a unique opportunity to leverage automation to keep their students learning and getting results. With an OBM’s optimization superpower at work, you can take advantage of these automation benefits.
An OBM can set up or clean up your program platform, keep it running smoothly, and ensure all your backend tech tools are connected. This can save you and your team time on customer service requests and increase customer satisfaction.
From launching to coordinating the live components of an online course, there are many moving pieces in the front and back end of a course-based business. An OBM will ensure your systems and processes are repeatable, reliable, and results-oriented.
Just as with a service-based business, an OBM can handle the team management and communications of a course-based business. Since course-based businesses are often set up for more time flexibility and freedom, it’s worth noting that OMBs can even help you hire freelancers for parts of your course creation and onboard team members when you head out on vacation.
The SOPs that a course creator needs can range from course content creation to course execution and customer service. An OBM who intimately understands what it takes to make a course-based business sing is vital!
No matter what type of business you have, my OBM services can free up your time and mental capacity so that you can scale your business with ease (and support). Even if your business differs from the ones listed above, I may have served a business in an industry just like yours before!
Just click here to contact my team about your OBM needs, and we’ll get a complimentary consultation set up for you ASAP!
October 10, 2023