I've got a toolbox full of tricks to help you go from reactive to proactive in your business so you can lead your business instead of chase it. And let me tell you, I learned the importance of supportive systems and strategies the same way I learned how not to eat pavement on my roller skates - the hard way. 😅

You see, back when I was a brand photographer, I knew that systemizing my business was important, so I invested in a tool called Dubsado right off the bat. But even though I had all the tools in place to make my life easier, I still found myself stuck doing the same ol' things again and again.

I wrote and manually sent the same dang 'welcome' email about 1,578 times. I created proposals from scratch every. single. time a potential client came along. I wasted sooo much precious time and energy on things that should have been templatized and automated.

My people-pleasing heart wanted to give every client 100%. I was so determined to deliver that I kept pushing through, even as the burnout started to creep in. I was the queen of overcommitting, and it was only a matter of time before something had to give.

Fast forward to today, I've learned that investing in your systems is essential for sustainable growth and impact. It's the work I'm known for now - and for the businesses that need it, I step in as their online business manager) to run the whole operation, too.